LocationIQ uses geo-framing technology to build audiences from real-world consumer movement — turning physical presence into digital targeting intelligence. No cell carrier data. No compliance issues.
Create audiences based on visits to specific places, brands, or categories. Whether you want to reach people who visited your stores, your competitors' locations, or a particular type of venue, LocationIQ delivers.
Know which campaigns drove real-world store visits. LocationIQ closes the loop between digital advertising and in-person foot traffic so you can see what's actually working.
Build conquesting campaigns targeting consumers who have visited your competitors. Reach them while they're still in-market and actively considering their options.
Movement data from 90,000+ apps. LocationIQ passively collects movement data from over 90,000 iOS and Android apps that have location permissions enabled — including major apps like CNN, the Weather Channel, and Waze.
We capture movement, not cell data. Because LocationIQ does not rely on or use cell carrier data, there are no carrier compliance issues or carrier-specific restrictions on the data we collect.
You define the geo-fence. Draw a digital boundary around any location —: your client's store, a competitor's location, a venue, a neighborhood — and we'll identify which consumers visited.
We build your audience. Consumers who entered your defined geo-fence are identified and returned as a targetable audience with verified contact data and behavioral attributes.
Draw a digital “geo-fence” around locations you want to track consumer traffic.
Wyndham Destinations needed to identify and engage potential timeshare buyers who were not already in their existing database — specifically out-of-town travelers who were actively visiting the Orlando market.
LocationIQ set up a geo-fence around Orlando International Airport to identify consumers arriving by air. It then monitored 12 competing resort properties in the region to identify which out-of-town travelers stayed at those properties for 5 or more days — a strong indicator of timeshare-buying intent.
2-to-1 improvement in appointment conversion rate compared to their previous method 47% reduction in the cost of scheduling appointments 25% higher appointment-to-sale ratio This campaign succeeded because LocationIQ identified consumers at the exact moment they were most likely to be in-market — before Wyndham's competitors could reach them.
Compared to their previous method.
More notable results was a 47% reduction in cost of scheduling appointments.
