Create location-based audiences based on visits to a specific place, brand, or category.
Attribute advertising performance by knowing which campaigns drove traffic in-store.
Run conquesting campaigns to data sets that Create visit competitors’ stores.
90,000+ IOS & Android apps in the marketplace that use or request location-service permissions.CNN, Weather Channel, Waze, etc…
If the app is running in the background or defaulted to location services, we get “movement data”
Since LocationIQ does not rely on OR use cell service data, there are no compliance issues.
Draw a digital “geo-fence” around locations you want to track consumer traffic.
Identify and engage consumers not in their current prospect/customer database. The objective was to build a database of consumers who would be potential timeshare buyers and that were not in Wyndham’s current database as an owner or lead.
We set up LocationIQ to monitor Orlando International Airport. This allowed us to identify consumers arriving by the airline to the market. Identified 12 brands/properties in the region that were competitors to Wyndham Bonnet Creek. LIQ then monitored those 12 properties to determine which one of the out-of-town travelers stayed on those properties for 5 days.
Compared to their previous method.
More notable results was a 47% reduction in cost of scheduling appointments.