
Segmenting and Targeting Online Car Buyers with Social Media
Even though conventional media may still come in handy for advertising to a targeted audience, there are a wide range of methods through which the

Even though conventional media may still come in handy for advertising to a targeted audience, there are a wide range of methods through which the

Nobody has ever come across a sales team that doesn’t want to increase the conversion rate of their company’s dealership website. However, when they are

Wikipedia refers to Data Quality as “The condition of a set of values of qualitative or quantitative variables”. So what does this mean…Really? The quality

Facebook, with 2.1 billion monthly users worldwide, is not going away. This is the most comprehensive digital advertising platform used worldwide. It includes Instagram and

Today’s world is digital – and is necessary for businesses of all types and sizes to maintain a strong digital presence. The automotive industry is

Vehicle ownership is decidedly out of vogue when it comes to Generation Z. In fact, this particular segment of society is repulsed by any kind

In late May, the European Union’s new General Data Protection Regulation (GDPR) went into effect, providing consistent data protection rules across Europe. All businesses who

Have you heard of GDPR? Do you know whether or not it affects your company or how to become GDPR compliant? Here is some information

CRM data is a crucial component to making and ultimately growing revenue. That is why companies are attempting to maintain and improve this core data.

Having a successful email marketing strategy can help to ensure that your company sees substantial growth. Sending out regular emails will allow your company to