Privacy concerns are leading toward a cookie-less ecosystem The digital age has provided marketing strategies with as many hurdles as it has resources. While the

Good Data is a Business Imperative The digital age has provided marketing strategies with as many hurdles as it has resources. While the ease with

Beyond Ordinary Visitor Analytics Market analytics can be a major challenge to stay ahead of for business owners. Traditional channels of market-driven data analysis start

Marketing is an art and a science The importance of data-driven marketing strategies has been made more important with each passing year. While word of

Optimize Your Facebook Marketing Spend The modern age of advertising has presented itself with a mixed bag of advantages and challenges. Traditional advertising formats have

Facebook is one of the most effective ad platforms on the Internet. It allows you to target your demographic with precision that no other platform

When you write a marketing plan, one of the first things they tell you to do is to make a customer profile. Formulating What the

Research indicates that marketing agencies believe poor data management is one of the major blockades for getting value from their CRM systems.  A majority of

According to the Harvard Business Review bad data costs the U.S. $3 Trillion per year. Whether you’re a decision maker, manager, business owner or data

The modern customers are more connected, empowered and informed than ever. Consequently, they have higher expectations from auto dealers than they had in the past.