Research indicates that marketing agencies believe poor data management is one of the major blockades for getting value from their CRM systems.  A majority of

According to the Harvard Business Review bad data costs the U.S. $3 Trillion per year. Whether you’re a decision maker, manager, business owner or data

The modern customers are more connected, empowered and informed than ever. Consequently, they have higher expectations from auto dealers than they had in the past.

Even though conventional media may still come in handy for advertising to a targeted audience, there are a wide range of methods through which the

Nobody has ever come across a sales team that doesn’t want to increase the conversion rate of their company’s dealership website. However, when they are

Wikipedia refers to Data Quality as “The condition of a set of values of qualitative or quantitative variables”. So what does this mean…Really? The quality

Facebook, with 2.1 billion monthly users worldwide, is not going away. This is the most comprehensive digital advertising platform used worldwide. It includes Instagram and

Today’s world is digital – and is necessary for businesses of all types and sizes to maintain a strong digital presence. The automotive industry is

Vehicle ownership is decidedly out of vogue when it comes to Generation Z. In fact, this particular segment of society is repulsed by any kind

In late May, the European Union’s new General Data Protection Regulation (GDPR) went into effect, providing consistent data protection rules across Europe. All businesses who