Nobody has ever come across a sales team that doesn’t want to increase the conversion rate of their company’s dealership website. However, when they are asked about how they want to achieve the same, they are often clueless. The process of transforming an online visitor into a recognized contact or lead conversion is generally rooted in psychological values.
When your company is aware of the browsing and navigation conduct of auto consumers, you get your web-front designed keeping those behavioral patterns in mind. This helps your sales agents to initiate more interactions and they are can be motivated for setting up appointments or buying the car of their dreams with less effort. This implies your dealership website must be designed keeping all the UX (user experience) principles in mind for triggering more conversions.
Here are some of the basic ideas to implement for assisting your online visitors to turn into potential buyers by getting in touch with your sales team:
Induce the Bandwagon Effect
This effect doesn’t necessarily have to be negative all the time. When you associate your cars with happy clients, your consumers relate your products with real people who are happy after buying their dream vehicles. Although the car they have bought may not be the sole reason for their happiness, it definitely has some part to contribute in their lives. One effective way to use this motivation on your website is adding good and trusted reviews. This will greatly increase your chances for guaranteeing a good lead conversion cycle.
Stand Out From the Crowd
Auto dealer websites that stand out in the crowd thanks to their impressive web designs are more likely to be remembered. As per the Von Restorff effect, anything that stands out is more likely to be remembered for a longer period of time. When you render an aesthetically pleasing appeal to your website, visitors are more likely to remember the browsing experience and may be tempted to oblige to your CTAs. You can perform A/B testing to see what clicks with your target audience and what doesn’t.
Use Relevant Images
The picture superiority effect implies that when concepts are explained as pictures instead of words, they are understood and remembered more. Use the images on your website to provide useful information and spell out your services and company bio to potential customers before they even begin to read about the auto dealer services you provide. These apparently simple psychological theories appear to have little effect on the lead conversion process of your dealership website. It’s only when you put these theories into practice that you will begin to evaluate the impact of these principles.
Once your auto dealership business website has created a good emotional connection, then you have a wide range of important opportunities on hand to extend your operation. You can run effective marketing campaigns, discuss appointment setting options and offer useful insights about the kind of car they want to purchase. This is why designing your auto dealer website by keeping all necessary psychological aspects in mind pays off with a large number of potential clients.
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Topics: Sales Strategy, Digital Marketing
