Beyond Ordinary Visitor Analytics
Market analytics can be a major challenge to stay ahead of for business owners. Traditional channels of market-driven data analysis start after a purchase inquiry has been made, but what if you could begin gathering data the moment a visitor clicks onto your website? With SmartPIXL, exactly that is possible. With a simple installation into your website’s header, SmartPIXL immediately begins analyzing that visitor’s information.
“Beyond the usual baseline visitor analytics that many hosting sites carry, SmartPIXL delivers to you statistics like your visitor’s political affiliation, if the visitor is married or not…”
Turning your anonymous website visitors into understood, viable consumers, SmartPIXL helps every business owner digest what every click on their website indicates. Beyond the usual baseline visitor analytics that many hosting sites carry, SmartPIXL delivers to you statistics like your visitor’s political affiliation, if the visitor is married or not, and if children have a presence in the visitor’s life. None of these collected data points are derived from personal identifiable information and all of the collection adheres to GDPR and CCPA guidelines.
The patent-pending process which SmartPIXL utilizes functions in what is virtually real time – collecting and analyzing each visitor to your website in 400 milliseconds. These data points are collected and run through our expansive identity database and displayed to you in the SmartPIXL UI. The data can also be exported directly into the API of your choice.
With up to 50% of website clicks being non-human data-collectors, traditional methods of web analytics do little to discern statistics between bots and genuine human visitors. With only a fraction of visitors traditionally leading to potential new consumers, SmartPIXL allows you to refine your marketing strategies and better engage with visitors who are typically unreachable. With automatic data collection extending beyond, but including name, mailing address, and date of birth, your ability to initiate contact with a prospective customer will drastically increase with the help of SmartPIXL.
“Building visitor fingerprints can help you best utilize your webpage and marketing efforts alike.”
Building visitor fingerprints can help you best utilize your webpage and marketing efforts alike. The SmartPIXL data collection method also analyzes to which pages on your domain that each visitor navigates, allowing you to pick apart which types of visitors engage with specific content which you’ve produced.
M-1Data offers data analytics to meet all of your needs. SmartPIXL is just the latest, most streamlined platform to help your business grow and reach those visitors which less contemporary methods of data collection would miss. If you’re interested in learning more about SmartPIXL in order to begin your journey into advanced, data-analytic-driven engagement, please contact us to learn more.
