Cut through the guru talk and become effective
Getting your marketing outlook fully developed can be an arduous task, but implementing it can be all the more challenging. With article after article published claiming to have the secret to extraordinary digital marketing successes, developing, implementing, and measuring the success of your marketing efforts can feel impossible. While no one has the “one factor” to be considered when developing and seeing through a digital marketing program, consider the following debunked myths before initiating your next campaign:
Myth #1: Email is dead
– With the surge in importance of social media marketing, many plans are looking to abandon email marketing efforts. In short; don’t. While growing importance on Facebook Messenger ads has become the most recent reason to believe that “email is dead”, the relatively low clickthrough rate of email marketing efforts by no means implies that email is dead. In fact, according to some studies, every $1 spent on email marketing generates $38 in profits. While not every email even gets opened, the ease of access and high user-rate of email platforms keeps email marketing efforts high on the checklist to effective marketing strategies.
Myth #2: Ads with broad appeal are more effective
– As a business you want to generate business, right? So wouldn’t an ad campaign that could reach everybody be a good choice for generative business? While in a basic sense the answer would be yes, effective marketing is directly appealing to specifically targeted audiences. The biggest risk with sweeping marketing messages is that you will need to water your message down so severely that in the eyes of the consumer, your ad won’t say anything. Modern consumers are passionate and direct with their market interests, creating the need to use targeted ads which appeal directly to groups who you already trust to be receptive to your products or services.
Myth #3: The only thing that matters to SEO is keywords
– SEO (Search Engine Optimization) is a monster of modern digital marketing. It’s okay to be intimidated by strategizing your SEO plans, but don’t fall victim to the myth that the only factor that contributes to positive search engine results is the implementation of keywords. While considering how to word your content to direct Google traffic towards your business, do not develop your language only around how searchers word their searches, but also what their intent is behind their search. Google and other search engines will be looking not only to see what words are in your copy, but how that information is compiled and arranged to best provide an answer to the consumer using their search platform.
The Biggest Digital Marketing Myth Is….
Perhaps the biggest myth of all is that more traffic means more business.
Generating quality leads is the ultimate goal behind digital marketing and similar to Myth #2, more does not necessarily mean more quality. Investing your money in efforts which come with a high degree of return on investment is key to marketing success and hitting your target audiences is perhaps the most important factor in turning that key.
Utilizing data allows your marketing efforts to hit their mark. Know your audience and what they want and expect from you. Our expert team at M1-Data and Analytics has the tools and expertise to help your digital marketing strategies be as effective as possible. Take a look at our variety of digital marketing tools or contact us today to get connected with our team!
