What You Need to Know: Digital Marketing January 2022
Digital marketing news is some of the most exciting news out there, as things change so quickly in the industry and new technologies emerge regularly. Here are some of the most prevalent news headlines during the month of January.
January 2022: Social Media Influencers Take on The Metaverse
The metaverse is poised to be the next big thing, even prompting the social media behemoth Facebook to rebrand itself to “Meta” just a few months ago. The metaverse is a social place where users can come together in a computer-generated virtual reality for interaction and creativity. Social media influencers have started embracing this new technology in a big way, with over half of them already engaging with it and the majority considering or already making money through it. Furthermore, both influencers and social media users alike have already shown immense support for sponsorships in virtual world games, a good indicator as to where the future of brand marketing may be going for many industries.
With $25M Funding, Mention Me Looks Poised to Establish Itself in the Industry
With big names like Puma and Bloom & Wild already utilizing their services, Mention Me’s recent $25 million funding win and plans for US expansion position the company as a referral marketing program that can no longer be overlooked. Mention Me takes a hands-on approach in assisting businesses with customer retention and loyalty, which is especially important in a world without third-party data and diminishing paid social media.
Stock Photography at a Major Discount
One of the main things digital creatives need in their work is great stock photography. However, free stock photography is usually low quality and the better-quality stocks that can be found from paid subscriptions can put quite a financial burden on the creator. That was until Scopio Authentic Stock Photography, a stock photo company with over 700,000 images available to date, was created by some women on the Forbes 30 under 30 list to help digital creators and businesses promote their brands with high-quality, unique images for only a $29 one-time fee this month.
TikTok Replacing Global Head of Marketing
Despite immense success over the last year in user engagement and spending within the application, TikTok and their now former head of marketing Nick Tran are splitting ways. While it’s unclear what caused the split, Tran had some interesting marketing tactics while at the company such as advocating for successful creators to sell their videos as NFTs.
Twitter Integrates NFTs
Like Nick Tran, Twitter is also seeing value in integrating NFTs into their platform, allowing collectible holders to showcase their NFTs as their profile pictures. Those who would like to update their profile picture to an NFT will need to pay the $2.99 monthly fee for the Twitter Blue subscription and also be utilizing an IOS device. The NFTs are integrated by connecting a user’s Ethereum based wallet to the service.
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