Clean Data is Valuable Data
In today’s ever-evolving world of e-commerce, it is imperative that businesses have a solid marketing strategy to keep them relevant. There are thousands of competitors online and the best way to get ahead is to provide targeted content to increase audience engagement. One way to do this is by hiring a company to help you with data appending.
Data appending is the process in which big data is cleaned up. It removes inaccurate data, incomplete data, and outdated data from a data set. This data is also updated with the most current data available, making it valuable. After all, many people have multiple email addresses, and when using an email campaign, you need to reach as many people as possible.
Clean Data is Valuable Data
Appending data simply consists of combining the data points you already have with correct and additional information that helps you create more accurate buyer personas, improve the quality of your leads, and ultimately increase your conversion rates and marketing investment returns.
It is crucial for any business as it is the lifeblood of the organization. Aside from that, it can also contribute to sales and affiliate link traffic. This information can also be useful to marketers. If you hire a marketing company to implement your marketing campaign and do the hard work, they can use this data to target the strategy they implement on your behalf.
What Appended Data Includes
Appended data does not just slice away data. It updates and improves it to make it better for clients to use. It also replaces outdated information that is no longer relevant. Some information appended data can provide to a business is:
- Phone number for consumers
- Updated email information for consumers
- Age
- Marital status
- Education level
- Income status
- Whether or not children reside in a home or family group
- Behaviors of buyers like online purchases, gift registries, and other types of products
- Hobbies, interests, occupation, or student status
When people browse the internet and enter information when they sign up for an account or enter shipping information, all of this information is collected.
Business Data Can be Appended Too
Consumers aren’t always just everyday people in their homes. Consumers can also come in the form of businesses. B2B marketing is another popular tool in a business’s marketing strategy. Data can be collected and used to attract new business clients for services or products. Some of the information that can be collected and appended for businesses is:
- Email addresses
- Size
- Market segment
- Location
- Phone numbers
- Internal structure
- Annual revenue
- Industry
- Web address
As a result, you are able to strategize and target these types of companies to enter into agreements with or to engage in an attempt to grow your own company.
A Targeted Approach
Using data appending is a phenomenal tool for any marketing arsenal. If you do not have the means or education to do the appending yourself, you can always opt to hire a company that is capable of collecting and appending the data for you. There are many digital marketing agencies and big data agencies that specialize in this field. M1 Data is a popular choice among businesses in an array of fields. They provide up-to-date and accurate appended data to their clients to help them meet their marketing goals.
