Clients and customers are the very lifeblood of your business!
Clients are essential to any business because, without them, it is impossible to generate any revenue. There are now 4.2 billion energetic social media users who spend an average of 2 hours and 25 minutes on social channels every day.
Social media allows business owners to reach their target audience and secure new clients. Nowadays, utilizing the platform of social media is much more effective than a billboard or an ad in the newspaper. These simple, but effective ways will help you increase your clientele through social media.
1. Engage With Your Followers
Social media platforms are a means of helping you build a relationship with your customers. When clients interact with your social media posts, it shows they are interested in what you have to say.
When you have better social media engagement it means your customers have a stronger relationship with your brand. This will help you build brand loyalty, increase word-of-mouth referrals and increase sales.
Measuring social media engagement will indicate how well your content resonates with your customers. Using this information you can optimize posts in the future or improve your products and services.
2. Post Consistently
Posting consistently on social media will not only increase your brand awareness but also make you more visible to your customers. Post more often than your competitors. This way, people will remember and recognize you more than your competitors.
Posting on social media often will lead to increased conversions as the more your brand shares, the more people click on the links you share, and the more these people will convert. More posts → more traffic → more conversions. Moreover, when you post regularly on social media, you will get higher SERP rankings or Search Engine Result Pages rankings.
3. Play Tag
If you’re mentioning another person or company on social media, be sure to look up their account and tag it. Tagging a brand or a person can be the first step in fostering a new relationship as they will know that you are talking about them.
This will dramatically increase your chances of a re-post, and will also show up to their network’s audience on their social media feeds. It will provide more exposure for both parties-it’s a win-win.
4. Find Your Niche
When you’re building your community, find like-minded accounts and people to follow. These people need your product the most and are most likely to convert. You can keep tabs on brands and publications you want to work for one day. Following those you admire and re-tweeting or sharing their updates and work will build off these relationships.
For example, if you’re a wedding photographer, it doesn’t make sense to cultivate a legion of front-end developers in the hopes of expanding your network. Find other accounts in your niche and it’s likely they’ll be interested in following you back.
5. Be Conversational
Conversational marketing will help generate more qualified leads, increase website visitors, and simultaneously humanize your marketing activities. By using automated chatbots, companies can quickly respond to customer queries, reducing the need for costly customer service staff. For large enterprises, these expenses can easily be in the millions.
Two-way communication with existing customers and prospects can bring goodness and positivity to your marketing programs. The only caveat is that you must be committed to responding to all customer interactions and be prepared to take action based on their feedback.
