Don’t Sleep on the Power of Email Marketing
One of the hardest challenges small business owners face on a daily basis is finding an effective way to directly market their product or service to a greater audience.
It certainly doesn’t get any more direct than email.
Email marketing remains one of the best channels to reach people, even with the increase in popularity of social media and other messaging platforms.
It has evolved and grown in popularity over the years giving your business the ability to reach customers easier than ever. So creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
Here are the main reasons for the importance and relevance of email marketing:
1. It’s Engaging on a Personal Level
Email marketing is one of the best ways to connect with your target audience on a personal level and make them feel like you’re always thinking of them. Note that 71% of potential customers for a business say that personalized emails influence their decisions if they will continue reading branded emails or not.
2. It Keeps Things Simple and Cost-Effective
Emails will always be considered one of the highest ROI generating of all marketing strategies as they are super cost-effective and can bring a lot of traffic to your website. Email marketing is one of the fastest and cheapest ways to remind your clients that “Hey! We have a lot of new offerings for you! Please visit our website…” And, we’re not only referring to savings in manpower or technology utilized in email marketing, but also to time.
3. It’s Easy To Measure
Email marketing tools provide a straightforward and simple way to measure the results of your campaign. And this is great. You’ll have constant access to delivery rates, unsubscribe rates, bounce rates, click-through rates, and also open rates. These are valuable insights to know whether your campaign is effective or not.
4. It’s a Compelling Way To Get Your Audience To Take Part in Your Offerings
An effective CTA, or what we know as a Call To Action, at the end of your email is still one of the most effective ways to urge people to be your customer. It’s utilized everywhere and always a part of marketing strategies simply because of how effective it is.
5. It Integrates Seamlessly With Your Other Marketing Strategies
You can use email marketing together or integrate it into your other marketing strategies. It should help uplift the effectiveness of your social media, content, and webinar campaigns and work seamlessly with other traditional or modern marketing campaigns because it’s that flexible.
6. Almost Everyone Uses Email
A Hubspot survey states that 91% of consumers use email. Not only can you provide them with discounts, specials, new products, and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible.
To summarize, we can say that email marketing has been and still remains an important part of your digital marketing strategy as it enables you to increase engagement and nurtures potential customers.
