It’s a New World for Auto Dealership Marketing
Marketing plays a great role in any industry, and the automotive industry is certainly not an exception. The automotive industry is challenging and highly competitive as consumers typically research carefully, often looking at prices and model information online from multiple dealerships before they make a purchase.
The world of marketing has revolutionized as the consumer world has become an online experience, and consumers take a more active role in the vehicle buying process. So now companies are struggling to keep up. Using the right marketing tips and strategies will not only bring consumers’ attention to your brand but can also make them want to learn more about you.
Nowadays vehicle buyers begin their journey online by finding and comparing dealerships’ websites, vehicle listings, and reviews. After finishing their research, they often convert by emailing, texting, calling, or walking into the dealership. Besides a great website, digital marketing also means developing organic SEO, employing a digital ad strategy, and being easy to find everywhere buyers are searching.
The following 3 marketing strategies for auto dealers will help you reach your target audience and bring in new buyers.
Optimize Your Website to Attract and Keep Online Visitors
Every professional or business owner first of all wants more customers for their business. In digital marketing, ‘more customers’ means more traffic to your website. So you will have to optimize your website and rank well in online search results to attract the most visitors.
Ranking well means optimizing your website and so much can go into website optimization. SEO (Search Engine Optimization) is very deep and ever-changing. You can succeed in SEO with some fluidity and practice in your approach. There’s no need to focus on all 200+ ranking factors to determine Google’s SERPs (Search Engine Results Page).
Search Engine Optimization is the process of making your website more visible when it comes to appearing in the results from search engines like Google, Bing or Yahoo. When people search for terms, products, and/or services, related to your business, they’ll have a better chance of finding your website and, therefore, becoming a customer.
Maximize Your Exposure Through Social Media
The shift toward social media demands car dealerships to be more active on channels, as nowadays, car buyers turn to third-party information sites, as well as social media to know everything about a car they are considering — plus they value what others are saying about that car.
Car dealerships face competition from online sellers that provide everything a buyer needs to know about every car in stock. Today, car buyers conduct their research, compare options, and even pay online without ever setting foot on the lot. Their only interaction with the dealership comes when they show up to take possession of the keys and the car.
As people rely on social channels such as Facebook, Twitter, Instagram, and YouTube for product and sales information, dealerships must expand their strategies to connect with the modern consumer. Social media offers endless opportunities to reach new leads, draw people to your dealership, and increase sales.
Make Advertising More Effective by Moving it Online
Currently, the Internet has become an advertising staple and almost all dealers believe online advertising is an absolute necessity for success.
There are many opportunities lingering on search engines and social media platforms for car (and truck) dealerships to grow their sales pipeline. Maximizing one’s advertising dollars through Google Ads, Facebook Ads, and other digital marketing practices can help thwart the impending downturn that faces many automotive dealers. So online advertising is a proven way to generate more leads for car dealerships.
To sum up, having a clearly-defined automotive marketing strategy is an essential part of attracting new buyers so that customers are coming to you instead of someone else.
The best place to find car shoppers is online. Your dealership can be discovered multiple times during the research and shopping process due to digital marketing that engages undecided buyers whether they search on your website, see your listings on an aggregate site, or click an ad on Google. In other words, it presents your dealership as a solution to their vehicle problem.
