The Fuel for Your Marketing Rocket
Smart PiXL is a unique header placed inside a website’s direct link. This header tracks all pages on the website and searches for anonymous users. It compiles data from these anonymous users and turns it into comprehensive databases to help you improve audience engagement and increase your lead generation.
Audience engagement and lead generation are integral to any business. Most users who crawl a site are not even human. That means the small percentage that is human is extremely important to your business and the content it offers online. Engaging and informative content is key when designing your website. A great way to determine what is engaging to your audience is by identifying them when they visit your site.
How Smart PiXL Works
Smart PiXL uses its unique header to capture data from users that visit your website. The data collected is focused on 12 main elements. None of the elements are personal identifiable information (PII), and all data collected complies with current laws and regulations for data privacy. It uses this data and compares it to an identity database. This occurs within 400 milliseconds and happens almost instantaneously. That means you gain real-life results as they happen.
How You Receive the Data
Now that you know how Smart PiXL works, you probably wonder how this data is delivered. The data is delivered in a simple excel sheet. It will include important information such as:
- Vehicle owned
- Marital status
- Gender
- Address
- Name
- Pages they have visited on your website
This data is only provided if it is available. Smart PiXL does not append phone numbers to stay within legal compliance.
Why This Data Is Beneficial
This data is very beneficial to businesses because it can help them identify their audience. This allows businesses to produce content to keep this targeted audience engaged and more likely to revisit the website. It can help increase sales and ad clicks as well. This all results in a return on investment for the business.
GDPR and CCPA Compliant
Smart PiXL is GDPR and CCPA compliant. This is crucial because it can include information from EU and California users. This opens each business to a broader audience that they can market to. This will also help with SEO practices and tone when constructing their product’s voice and tone.
Easy Integration
If your business has a deep presence on Facebook and other social media, you do not have to worry about this software as it can be fully integrated. This is key because Facebook is a great social media platform that can turn views into leads. Additionally, this product can be used with mobile users, representing much of the online population in today’s world. The data your business will receive is priceless because of these convenient features.
Up Your Marketing Ante
A good marketing strategy involves the use of comprehensive data. Data needs to be collected strategically, responsibly, and efficiently to provide the best results. Luckily, experts like M1 Data have the professional skills you need to accomplish your marketing objectives.
