The Shift is Real and You Need to Pay Attention
Privacy regulations in the world of digital data are ever-changing. More laws are being introduced in an effort to protect consumer privacy while they browse the internet. This is beneficial for the consumer but can be a hindrance to businesses that rely on certain types of marketing. It is important for businesses to adapt to ensure they are using best practices to reach their target audience.
Facebook-Analytica Data Breach Repercussions
After the Facebook-Analytics data breach, countries across the world, including the United States have reacted by implementing rigorous laws regarding data privacy. These laws are meant to protect a citizen’s personal identifying information also known as PII. These laws allow consumers to opt-out of PII tracking. While this is not completely fatal for digital marketing, it will require businesses to change their overall marketing plans.
No More Web Tracking
Now that consumers can opt-out of being tracked when they use an app, search online, or use a voice command on a smart device, it will be harder to use platform-specific tools like Google Analytics, Facebook Ads, etc as your only resource for tracking sales conversions. These platforms, when used exclusively are now considered to be inaccurate because they are no longer able to track data outside of the realm of their own apps and devices. This means they cannot provide the same sales conversion information they relied on previously.
Large Companies Are No More
Large companies like Google and Apple are out to make money for themselves and adjust their software and policies to benefit themselves in the long run. This means as these companies adapt to the new privacy laws, they are focusing on their own data to increase profit and sales. It is recommended that businesses look for smaller digital marketing firms and professionals with local SEO experience, creative experience, and content experience for a better more round marketing plan.
Back to the Basics for Digital Marketing
With these new laws changing the way the marketing world works, it is important to go back to the basics. Businesses should incorporate telephone marketing, email marketing, paid advertisement, content-rich newsletters, and local SEO into their marketing plans. These are tried and true basic methods of marketing that have proven useful for B2B and B2C marketing.
If you are unfamiliar with these tactics you can always hire a digital marketing agency to assist you to amp up your marketing plan. They will assist you in customer engagement, customer retention, and customer acquisition. Digital marketing agencies are experts in the ever-changing realm of digital marketing. They are great resources for your business.
A World of Change
As time progresses, it is likely that more restrictions will be implemented in the world of data science and PII. This is a reality that all businesses need to know and understand in order to keep their businesses profitable. As long as you are proactive, creative, and collaborative your business’s marketing plan will be sure to thrive. In the world of marketing, it is imperative that businesses stay ahead.
