Stay on Top of Your Dealership’s Marketing Game
The automotive market is on fire right now and it is hard to get your hands on a new or used vehicle. Buying trends are also rapidly changing, influencing this uptick and the way people shop. In order to stay on top of these trends and continue to push car sales, auto dealers need to know what the new trends for automotive dealership marketing are and how they can help their business continue to thrive.
The top trends for automotive dealership marketing are mobile optimization, social media implementation, use of VR and AR tech, implementation of messaging apps, and smooth online shopping experiences.
There’s An App For That
In this modern age, there is virtually an app for almost anything and everything you can think of. Car shopping should be no different. Gone are the days when a dealer advertised their cars in the newspaper with great success. Today’s market is all about convenience and technology.
The newer generation is looking to interact with an auto dealership from their phone, through an app that is optimized in such a way that the user interface is seamless. These experiences can make or break an auto sale. Make sure that your mobile app is fast, clean, and clear in order to drive more traffic and more sales.
Social Media is Here to Stay
Social media has become a dominant force in the marketing field. Businesses from all industries have gone online and created accounts to use for marketing their brand and business. As an automotive dealer, it is important to create accounts on TikTok, Instagram, Facebook, Twitter, and Snapchat to stay relevant. Each platform should be updated regularly so that your following stays engaged and is more likely to share your content. This will drive sales, engagement, and clicks.
VR and AR Tech is Immersive
VR is short for virtual reality while AR is short for actual reality. Many retail-based companies are including the use of VR and AR technology on their websites and mobile apps to give their clients a more immersive approach to their goods. VR is a great way to give a tour of a vehicle and all of its features. AR allows customers to take an image of a vehicle, and place it in their garage, driveway, or other similar environments to get a feel of how it would look. Both techniques create personalized experiences for users and will allow you to get an edge on your competitor.
Text Messaging is the New Phone Call
People do not really enjoy speaking to each other on the phone anymore. Texting or chat messaging has become more popular throughout all generations. While it doesn’t feel as personable, a good messaging system can be personalized and help increase sales.
For example, say a potential buyer is looking at a car online but has questions regarding its gas mileage, safety rating, or features. Instead of picking up the phone, suffering through a robot menu, and hoping to get someone on the line to help them, they could just text or online chat with a customer support representative. Not only is this efficient, but it caters to the client’s need for information instantly. This can boost the possibility of sales or return engagement in the long run.
A Clean Website is Inviting
Nothing is more annoying than clicking on a company’s website only to find that there is too much animation, sound, and color to greet you. Not only can this slow down the user experience, but it can be off-putting. Many users like clean, clear, and straightforward websites that allow them to find exactly what they need quickly and efficiently. Too much pizzaz can be distracting and cause connectivity issues.
