Times are changing – your marketing should
The pace of change seems to accelerate every year in our modern world and digital marketing is no exception. With 2022 on the horizon, we identify five trends in digital marketing to be aware of as we take another step into the 2020’s.
AI Adoption
AI has steadily been gaining traction in digital marketing in recent years, with more companies creating marketing products that utilize the power of AI. We have especially seen this in the form of chatbots and search engines, but even content creation is quickly moving towards the application of AI assistance with companies like Jarvis and GumGum paving the way. Jarvis is a copywriting tool utilizing AI to assist in the creation of copy, while GumGum utilizes AI image scanning technology to optimize the placement of advertisements to increase engagement.
Short Form Video With the rise of TikTok and the integration of condensed video content into the product offerings of legacy brands like Instagram (Reels) and YouTube (Shorts), short form video is set to continue growing in popularity. Video in general seems to be the content medium of choice for most people as videos are shared at twice the rate of other content, which indicates the utilization of short form video can be an influential tool in spreading brand awareness.
Hybrid Experience
The pandemic caused the need for public events to be modified, forcing gatherings like concerts and conventions online. While in-person gatherings are taking place once again in many places, the shifting demands of the ongoing pandemic and the preference of some to participate in events from their home is revealing the need for hybrid style events. Hybrid events provide digital marketers with even more opportunities to reach consumers and understanding how to implement strategies within this structure is a useful avenue in attracting new customers.
Third Party Cookies Phase Out With browsers like Safari, Chrome and Firefox set to disallow third party cookie data by 2022, digital marketers who utilize this form of data for effective marketing campaigns and personalized advertisement will need to pivot their strategies and find other ways to get their content in front of the right consumers.
Social Responsibility
While there has been a growing call to action on the part of consumers to businesses to take a stand on social issues, the pandemic and its consequences have demonstrated just how connected we are as a society and the importance of working together to confront global challenges and issues. By incorporating social awareness into the marketing strategy, digital marketers can improve consumer trust and perception of the business.
Are you interested in equipping your business with optimized data solutions to better understand your customers and recognize trends ahead of time? Call M1 today at 877-776-1195
