2021 Can Be Your Best Year Ever
Digital marketing is a fast-paced environment with constant changes to effective strategies, making staying ahead of the trends a challenge for many business owners. With every year introducing new technology to utilize and optimize your marketing strategies, how can you anticipate which strategies are worth investing in? Market experts are always looking ahead and tracking which trends are staying and which are on their way out. Let’s take a look at what strategies to keep an eye on as the transition to 2021 begins.
Pay-Per-Click Advertising
– Pay-Per-Click or PPC advertising has been growing in popularity since it hit the marketing world and it’s not going anywhere in 2021. PPC advertising helps boost the impact of investment in Search Engine Optimization by lowering the economic impact on the marketing business – Google Reports that for every dollar spent on PPC Advertising, two dollars come back to the business. Thankfully this SEO strategy shows promising results for businesses and advertising platforms alike, meaning that this marketing strategy will remain relevant for the coming year.
Paid Social Media Advertising
– While free posting on social media platforms such as Instagram and Facebook remain a part of successful marketing strategies, paying for proprietary placement of ads on social feeds is growing into 2021 marketing trends as well. While investment into social media ads can feel faux pas, the high degree of customization and accurate consumer-targeting is irreplaceable to a complete digital marketing strategy. Even given the challenging circumstances which 2020 has presented business owners, eCommerce markets have grown 18%, and that includes investments in paid social media advertising.
Live Video Broadcasts
– With the power of streaming services such as Facebook Live, YouTube, and Instagram Live, businesses can effectively connect directly with potential and existing clientele. With simple inlays available to host live videos directly on company websites, having live-time panels available to introduce new products and services where customers can ask questions and voice concerns directly to the relevant people within your company provides a feeling of transparency which traditional advertising methods cannot match. With live video broadcasting becoming as easy as pressing “live” on a smartphone, free streaming services are approachable and simple to use effectively.
Pressure on Localized SEO
– Wide-audience SEO is important to businesses of all sizes, but small businesses with local influences should be paying special attention to their localized SEO results. Google will adjust searches for consumers based on their GPS coordinates, meaning that if customers near you are searching for services which you offer, you should be the first result, but you may not be!
Work with Google to modify your SEO algorithm in order to assure that consumers within your local market are giving you the business you expect.
Navigating the proper channels to which you should dedicate your business’s marketing resources can be tough. If you’re looking for the right marketing fit for your strategies, let us help! MysticMedia.com is a Google partner with the right resources to keep your business ahead of the digital marketing curve. Please contact us to see what services we can offer you!
