Optimize Your Facebook Marketing Spend
The modern age of advertising has presented itself with a mixed bag of advantages and challenges. Traditional advertising formats have become harder to utilize when capturing an audience, leaving marketing strategists to use the tools that modern media has provided them. Much of this new-era marketing takes place through digital medias, most regularly social media. With giants like Twitter and Facebook garnering nearly incalculable visits per day, making use of social media’s advertising tools is a must for any business seeking to build an audience. Many businesses now find themselves asking “What are the best practices when advertising through social media?”. If you have found yourself asking a similar question, consider the following best practices for advertising through Facebook.
Be succinct with your language
– Brevity is the name of the game when advertising on social media. While Facebook ads are not as text-limited as other social media services, audiences tend to scroll past advertisements with excessive text. On the converse, advertisements which appear only as graphics are also less likely to be engage-worthy; choose your language well! Utilize exciting graphics alongside engaging and important language in order to garner the best chances of meriting a click on your ads.
Provide a distinct call to action
– On top of proper wording being necessary to merit a readthrough of your advertisements, having a distinct and directive call to action in your Facebook ad will merit a higher likelihood of drawing customers in. “Click here”, “Shop [business name] for more”, “Follow us on social media!”, etc… are all great examples of easy-to-use calls to action which tend to elicit engagement from a potential audience member.
Do not muddle the numbers
– If you are running a promotional deal on your product or service, explain exactly what the promotion is by the numbers. This includes dates, original cost, discount, and discounted cost. While number-heavy ads may not look as exciting, customers will be interested in the sale because people love a sale! Using numeric characters instead of spelling out relevant numbers will also provide the added benefit of readability to your audience.
Facebook continues to grow every year since it launched in 2004, in both active users and time spent on the platform. It’s still the most used social platform with nearly 2.45 billion monthly active users
Have a target audience in mind
– Facebook is one of the most user-friendly platforms when it comes to designing advertisements for your business. The tools that Facebook provides include several ways to specify exactly who is going to see your ad. These filters include age, gender, location, and interests which customers have provided to Facebook. Utilizing these filters not only helps create audience-specific marketing campaigns, but can save money for your business by narrowing down the scope of the advertisement’s reach.
Use a video when possible
– While graphics can be an exciting piece of advertising material to Facebook users, videos are even more grabbing. While too much text on an ad is a turn-off for viewers, reciting additional information in a video is a reliable way with which to spoon-feed consumers without committing to a wall of text. Follow the same rules with your video content as you would your text content; keep it relevant, informational, and provide a call to action.
Facebook advertising is one of the most efficient ways to grow your market audience. The process is straightforward, but your content still must be both exciting and relevant to your audience. For a detailed look into the best audience for your marketing strategy, contact us at M1 data.
