According to the Harvard Business Review bad data costs the U.S. $3 Trillion per year. Whether you’re a decision maker, manager, business owner or data scientist the data you use can have plenty of errors. Appending data helps improve information about your existing list by fixing incomplete and inaccurate information.
There are many reasons databases get messy. Contact information such as telephone, mailing and email addresses will change over time or you may have key data points missing such as gender, job title, age income etc.
As a business or marketer, it’s imperative to data append to remain competitive and reap the best ROI from your database. Data append companies will take your database and match it against their sources to fill in gaps of missing information and ensure the information you have is correct.
Here are several reasons why data appending yields a cost effective approach to your marketing promotions.
Complete datasets.
When you data append your database you are able to add vast amounts of information such as gender, birthdays, ages, job titles, car make etc. Other types of data available depending on the list broker you use could offer financial information and even social media information.
Cleaner data.
Databases are notorious for typos, outdated email address and bad mailing addresses. People’s information are constantly changing and need to be updated by a company that uses multiple verified sources to update and strengthen the accuracy of your list set.
Better ROI.
Whether you are emailing, direct mailing or telephone soliciting, bad data will cost you in both lost opportunities and wasted ad spend. A clean database improves your teams efficiency and your ROI on your campaigns.
Accurate Segmentation.
Personalization is the key to marketing in today’s environment. With the amount of information prospects receive on a daily basis, the best companies will segment and personalize their messaging to increase their chances of getting through all the “noise” people receive in the inboxes and mail boxes. Appended data gives you the ability to sort, segment and pinpoint customers with your messaging.
Data appends are affordable, increase efficiency and ROI. It is the foundation needed before spending vast amounts of time and money or your marketing channels and messaging. To learn how M1 Data & Analytics can append and hygiene your data contact us at 877-776-1195 Also check out our Definitive Guide To Mailing Lists to learn more.
